Pencil sketch portrait of Juan Maldonado smiling

About me

I’m a Product Designer with 5 years of experience designing web and mobile products, from understanding the problem to polishing the last details before launch.

Right now I’m at Approach, where we build software for climbing gyms. I work closely with product managers and engineers to decide what’s worth solving, weigh the trade-offs, and ship designs that hold up in everyday use.

Most of my work sits between product thinking and craft: shaping flows around real user and business needs, keeping things consistent through design systems, and using data and feedback to choose what to improve next. Lately I’ve also been using AI tools and quick code prototypes to test ideas earlier and make handoff smoother.

Always open to good feedback, and good pizza :)